Vertigo at iTunes

U2’s latest single Vertigo is being used to sell iPods and help promote the iTunes Music Store. I can’t believe the band has made what is basically a couple of iPod videos to promote their new album. The music videos, or rather marketing videos will surely drive traffic to the iTunes Music Store.

I can’t imagine U2 doing a video for a Microsoft product or any other corporation. Hats off to Apple for getting them to promote the iPod and iTunes. U2’s next album is hotly anticipated. Apple performed a major coup by getting an exclusive video. And no, you can’t save the movie to your computer. It must be viewed through iTunes. Brilliant! Too bad I can’t purchase the single from iTunes Music Store—it’s not available to Canada yet. Why?

Posted in Apple at 4:59 PM