Only 1% of online households use podcasts

Forrester research did a study on podcasts and the results are a little surprising.

Although the idea of listening to podcasts appears to have strongly penetrated the consumer mindset, relatively few consumers appear to actively be taking advantage of them. The Forrester study revealed that about 25 percent of online users had an interest in podcasts, yet in North America, only about one percent of online households actually download and listen to them.

In the past I’ve subscribed to several podcasts but I never really listened to any of them. Video podcasts seem to have more appeal, especially if they are limited to a few minutes. I think the longer a podcast is, the less likely it is that someone will listen to it.

You can find more information here, and here.

Posted in Web at 1:14 PM