Only 1% of online households use podcasts
Forrester research did a study on podcasts and the results are a little surprising.
Although the idea of listening to podcasts appears to have strongly penetrated the consumer mindset, relatively few consumers appear to actively be taking advantage of them. The Forrester study revealed that about 25 percent of online users had an interest in podcasts, yet in North America, only about one percent of online households actually download and listen to them.
In the past I’ve subscribed to several podcasts but I never really listened to any of them. Video podcasts seem to have more appeal, especially if they are limited to a few minutes. I think the longer a podcast is, the less likely it is that someone will listen to it.
You can find more information here, and here.
Stumble It!Posted in Web at 1:14 PM
Comments
It would be interesting to compare this to a report on PVR penetration. The idea is the same, on-demand content. I wonder how many people will pay extra for the product that allows for on demand content? Maybe people just don’t get how to use podcasting.
I use podcasting everyday. I have to say it’s one of my favorite types of online content. It’s timely, and relevant (because I selected it). It’s like on-demand radio.
You can also download video podcasting. I purchased a video iPod and the content is very interesting.
Many people ask me if watching video on a iPod is disappointing. It’s certainly not like watching a 42” TV. However, if you travel a lot like I do, it’s a great way to waste time in the airport.
The top 5 podcasts I am listening to these days are:
1. The Ricky Gervias show
2. Rocketboom
3. GQ podcast
4. Delta Park Gets Lost!
5. Jack Black’s Nacho Libre Confessions
Posted by: Ian on April 11, 2006 10:12 AM
