March 9, 2007

Apple to add H.264 video encoding/decoding chips to all Macs?

Robert X. Cringely posted “The Great Apple Video Encoder Attack of 2007: Cupertino plans to add H.264 hardware support to its entire line” on his weekly column at I, Cringely. If the rumour is true then we’ll see H.264 video encoding/decoding chips in all new Macs before the end of the year. Looks like I’ll have to wait a little longer before switching to a MacBook Pro.

With Apple TV shipping in the next couple of weeks H.264 support in new Macs seems to make a lot of sense. Apple wants to make it fast and easy use video on Apple TV.

H.264 support will make my life a little easier when it comes to compressing video for Livebait.tv. In the future, it will probably take longer to upload a clip to the web server than it takes to compress it. Now, that would be sweet.

Posted in Apple at 2:39 PM

Comments

Comment # 1

I feel bad for you that nobody posted a response to your post so I will:

“I think I’ll wait until they add the H.265 video encoding/decoding chips before I buy an Apple.”

See, we’re not ignoring you Flippy. Keep up the good work.

Posted by: Paul on March 12, 2007 10:43 AM

Comment # 2

Thanks Paul. You’re a true friend.

Posted by: Jay Kerr on March 12, 2007 11:30 AM

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