The Average Blog Has One Reader
There’s an interesting story over at Smartmoney.com titled “10 Things Your Blogger Won’t Tell You”. Whose blogger is the article referring to?
Aside from the cryptic title and the article’s attempt to dismiss blogs altogether, it raises some interesting questions such as. “How many people actually read your blog on a daily basis?”
Google CEO Eric Schmidt told a recent gathering of U.K. politicians that the average blog has just one reader: the blogger.
There are 74 million blogs out there according to Technorati. A lot of these blogs haven’t been updated in 2 years or more so it doesn’t surprise me that the average blog has a single reader.
If you update your blog on a regular basis, write well, and have interesting/useful content you’ll have a readership. I’ve been at it for 5 years and my site receives a fair bit of traffic.
The growth of new blogs might be slowing down but that doesn’t mean their popularity is on the decline. If anything there is more of a shakeout going on where long-term blogs are increasing their readership.
Stumble It!Posted in Blogs at 7:19 PM
Comments
How much is a “fair bit”? Are you popular? Don’t be bashful - unless I’m your only reader in which case you’re a loser.
Posted by: akemp on April 4, 2007 8:29 PM
Well Andrew, a fair bit of traffic is enough to make me feel like the site is worthwhile despite some of the useless comments I have to delete every day. Generally, you don’t boast about specific numbers when it comes to site traffic or you look like an amateur, a noob, a loser.
Posted by: Jay Kerr on April 5, 2007 9:31 AM
And as much as we all like to read our own words in print — well, we do, don’t we? — let’s face it, if you’re writing a diary-like blog, who really cares as much as you yourself? Unless you’re a funny writer … which I am not, nor apparently are you … I’m new here and haven’t read your archives … but as far as longevity in a blog, I tell people not to think twice about how many people are reading. I mean, that’s like a singer or actor reading reviews … when they’re positive it’s great, when they’re negative it can really rain on your parade or worse, silence you or change your style. Bad idea, in my opinion.
Jay, I’m enjoying reading your film reviews. Et al. I’ve got your site bookmarked.
Posted by: Suzanne Bellerive on April 9, 2007 7:55 PM
very interesting, but I don’t agree with you
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