The Average Blog Has One Reader

There’s an interesting story over at titled “10 Things Your Blogger Won’t Tell You”. Whose blogger is the article referring to?

Aside from the cryptic title and the article’s attempt to dismiss blogs altogether, it raises some interesting questions such as. “How many people actually read your blog on a daily basis?”

Google CEO Eric Schmidt told a recent gathering of U.K. politicians that the average blog has just one reader: the blogger.

There are 74 million blogs out there according to Technorati. A lot of these blogs haven’t been updated in 2 years or more so it doesn’t surprise me that the average blog has a single reader.

If you update your blog on a regular basis, write well, and have interesting/useful content you’ll have a readership. I’ve been at it for 5 years and my site receives a fair bit of traffic.

The growth of new blogs might be slowing down but that doesn’t mean their popularity is on the decline. If anything there is more of a shakeout going on where long-term blogs are increasing their readership.

Posted in Blogs at 7:19 PM