AMC Theatres have terrible projection

Why do I have to visit a film festival or a home theatre to watch a movie projected properly? I’m sick of going to AMC Theatres and paying a premium for movies that are poorly projected.

AMC Kennedy Commons 20 is consistently bad when it comes to poor projection and they have the most expensive ticket prices in the city at $12.50 (CDN)! Last year I watched No Country For Old Men and their theatre and the experience was awful. The entire length of the film was slightly out of focus, projected on a five degree angle and had a bright flicker all the way through. One patron stood up and yelled that he was getting his money back.

I left the theatre to find a manager and complained about the projection as well. He gave me a couple of free passes and admitted that there was a problem with the projector. Instead of canceling the screenings until the projector could be fixed AMC just carried on like everything was fine and probably figured that the stupid public would never notice.

Yesterday I watched Valkyrie at AMC Whitby 24. The entire freaking movie was out of focus! What the hell is wrong with AMC? What’s wrong with the audience that they put up with this crap?

Disappearing Projectionists

Part of the problem is that most movie houses aren’t using projectionists anymore. According to Torontoist, AMC’s newest theatre at Yonge and Dundas has 24 screens with more people running the concession stand than the projectors:

Instead of projectionists, there are one or two non-union workers overseeing all 24 screens from a single console; their duties are essentially limited to pressing a “play” button and being aware of any error messages that might pop up.

To be fair to AMC, most movie theatres are guilty of poor projection and sound. I don’t know how many out of focus documentary films I’ve watched at the Bloor Theatre. They have a speaker on the east wall that has been crackling for the last 3 years as well. Maybe I should complain more but I don’t think the theatre owners care.

First Run Films

Why should I pay $12.50 to watch a film and another $10 for popcorn when I can watch a movie in Blu-Ray at home that has more clarity than anything I’ve seen in any movie theatre to date? First run films. I like to see movies when they are first released and unfortunately that means lousy projection at the cineplex. You might think that digital projection is the answer but read You Pay Thirteen Bucks, And What Do You Get?

I suppose I could download the screeners that are floating around on the BitTorrent sites but I prefer quality over crap. Most of the DivX movies that are “free” suffer from really poor quality, lack of surround sound and audio drift. I can’t watch a movie that sounds like a poorly dubbed marshall arts movie. And not to sound self-righteous but there is also the whole piracy thing. If people continue to steal movies the industry will continue to suffer but that’s another rant.


Posted in Home Theatre and Movies at 10:04 AM