Will The New York Times Redesign Kill ‘The Fold’
I love the direction that the new website is taking because it takes what has become a noisy site, dense with information and distils it down to a simplistic user interface. As a web designer I love that the new design team has done away with pagination and embraced the infinitely scrolling page made popular by Pinterest.
This is huge step in the right direction for web design that often clings to print design elements such as “the fold”. Printed newspapers have a fold and to be above the fold indicates important content. In web design there is no fold but many web designers, creative directors and clients mistakenly think there is. They tend to treat web pages as printed pages even though the web has been around for over a decade. This drives me crazy!
Posted in Web Design at 8:34 PM